Content Strategist (Social Media)
About the role
We are expanding our team to deliver end-to-end social media content for our clients. You will own the strategic and editorial side of our content production, from concept to finished copy, working closely with our designer, video editor and production coordinator.
This role combines strategic thinking with hands-on writing. You will shape what we create and write the copy that brings it to life, supported by AI tools such as Claude.
What you will do
- Translate brand and campaign goals into monthly content plans, theme clusters and post concepts
- Develop hooks, angles and content formats that perform on social media
- Write all social copy: captions, hooks, on-screen text and short scripts
- Concept and write high-performing carousels, from hook slide to structure to call to action
- Use AI tools (Claude and similar) to produce copy efficiently, while applying your own editorial judgement to ensure quality, tone and originality
- Maintain and apply documented brand voice guidelines so content stays consistent and distinctive
- Ensure content is accurate, clear and well communicated, including more technical topics
- Brief and collaborate with the designer and video editor on visual and motion requirements
What we are looking for
- Proven experience in social media content strategy and copywriting
- Strong writing skills with a clear sense of tone, hooks and what makes content stop the scroll
- A track record of creating high-performing carousels that drive saves, shares and engagement
- Comfortable working with AI writing tools and able to adjust AI output rather than ship it as-is
- Ability to understand and communicate technical topics, ideally with experience in tech
- Organised and able to manage a recurring monthly content cycle across multiple formats
- Collaborative and comfortable briefing creative team members
Nice to have
- Experience producing content for video-first formats such as Reels
- Familiarity with editorial calendars and approval workflows
- Background working across different industries and brand voices
Why join us
You will help shape how brands show up on social media. This is a role for someone who wants both the strategic influence of planning content and the craft of writing it, with modern AI tools to work faster and smarter.